Colorado Springs Internet Marketing

Keyword Analysis and Recommendations

Keyword analysis is THE most important part of search engine optimization. Using proprietary software, we can determine the optimum keyword phrases for your business to target. By understanding each keyword’s volume, level of competition and overall relevance to your business, we can recommend the target keyword phrases for a successful internet marketing campaign. A successful campaign means more traffic, more leads and more sales for your business.

Page/Code Optimization

Search Engine Optimization is the process of improving a web site to make it more attractive to the search engines. By optimizing a web site’s content and underlying code, the ultimate goal is to rank higher in the search engines under specific keyword phrases associated with your business. Spiderdrop.com targets Google, Yahoo, MSN and many of the smaller engines in its optimization process.

Keyword Landing Page Creation

A landing page is a text heavy “informational page” that is designed to attract the search engines for a specific keyword phrase. Each page should contain 350 to 500 words and target one to two keyword phrases per page. These pages are used as entry points and will re-direct the consumer to a sales page where they will learn more about the offer and hopefully convert to a sale!

Site Map Installation

When you walk into a mall, there is usually a map or directory illustrating where all the stores are. Site Maps are very similar in nature. The site map directs the search engine spiders to all of the pages on the site allowing for quick and efficient indexing. This helps to insure that all pages are index properly and none are left behind.

Google Analytics Installation

Google analytics generates detailed statistics about the visitors to a website. It can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, affiliate programs and email marketing. Google analytics also highlights stats like unique visitors, bounce rates, time on site, page views and source of entry.

Link Building

Search engines place a large emphasis on link popularity. A web site’s ranking will dramatically increase if there is a large number of high-quality, relevant links pointing inbound to your web site. We offer several solutions for increasing link popularity, which is a critical component to increasing overall ranking in the search results.

Video Optimization

Video is now being indexed (found) by the search engines. Video search engines like youtube, MetaCafe, ExpertVillage, Google, AOL and Yahoo all have the capability of indexing video clips. Creating video and submitting the feeds can substantially increase traffic to your web site and even help your link popularity in some cases.

Article and Press Release Submissions

Search engines love fresh content, breaking news, press releases, articles and subject matter experts. If you write it, we’ll submit your message to the top PR sites on the web. This service allows you to deliver your news to the world quickly, while watching your web site traffic and link popularity grow exponentially!

Search Engine and Directory Submissions

After the search engine optimization work is complete, we submit your site to the search engines. A submission like analogous to ringing a door bell. Essentially, we are telling the search engine “we’re ready!” Two to four weeks later, the search engine spiders will crawl and hopefully index all of the pages on the web site. We also offer directory submissions to DMOZ and Yahoo for additional visibility.

Ongoing SEO and Recommendations

We will provide recommendations for ongoing improvements to your site and search engine optimization on a monthly basis.